Tourism, culture and 2012 games

Tourism contributes £5.3bn each year to the regional economy and provides jobs for 100,000 people, with around one million trips made by overseas visitors annually.

East Midlands Tourism (EMT), emda's dedicated tourism body, is responsible for developing this key industry. To find out more use the link on the left to go to the East Midlands Tourism website.

Culture, creativity and enterprise are vital for improving the prosperity and quality of life of people and communities. It is only with culture at the centre of regional strategy, policy and planning that we can meet social and economic challenges.

Culture includes these sectors of the economy:

We take a partnership led approach to cultural policy and work closely with Culture East Midlands (the Regional Cultural Consortium), and the region's other cultural agencies, including Arts Council England, Sport England, English Heritage, EM Media, EMMLAC, Regeneration East Midlands, The Heritage Lottery Fund and GOEM.

To find out more use the link on the left to visit the Culture East Midlands website.

2012 Games

The East Midlands is committed to maximising the benefits from the Games. Use the link on the left on visit our dedicated website, which will keep you up to date with what is happening at a regional and local level, as well as the latest news from London 2012.