Tourism, culture and 2012 games

Tourism contributes £5.9bn each year to the regional economy and provides jobs for 100,000 people, with around one million trips made by overseas visitors annually.

East Midlands Tourism (EMT), emda's dedicated tourism body, is responsible for developing this key industry. To find out more use the link on the left to go to the East Midlands Tourism website.

Culture, creativity and enterprise are vital for improving the prosperity and quality of life of people and communities. It is only with culture at the centre of regional strategy, policy and planning that we can meet social and economic challenges.

Culture includes these sectors of the economy:

Architecture and design
Audio visual
Heritage and the historic environment
Libraries and literature
Museums galleries and archives
Sport
Tourism
Visual and performing arts

Cultural Partnership: East Midlands

The Department of Culture Media and Sport (DCMS) has introduced a new framework for cultural agencies in the regions to work together. In the East Midlands Cultural Partnership: East Midlands now brings together the region’s key organisations in the field of culture and sport. At its core are five regional agencies which form the East Midlands Cultural Agencies Group.

Cultural Partnership: East Midlands replaces Culture East Midlands, which was dissolved on 31 March 2009.

Cultural Partnership: East Midlands works together on the following five ‘shared priorities’

Regional strategies:
Ensuring cultural and sport content is included within key regional strategies including the Regional Economic and Spatial Strategies and the forthcoming integrated Regional Strategy.
Local Area Agreements (LAAs):
Engaging with stakeholders to ensure culture and sport help achieve priority outcomes agreed in each area through the LAA process.
Local government commitment to culture and sport:
Implementing the commitments set out in A Passion for Excellence, an Improvement Strategy for culture and sport and Place shaping: Delivery of agreed commitments under the Living Places programme, including roll out of cultural planning tools and guidance
2012 legacy and the Cultural Olympiad:
Managing the East Midlands' contribution to the Cultural Olympiad, including Legacy Trust funded programmes and major national projects.

We take a partnership led approach to cultural policy and work closely with Cultural Partnership: East Midlands which consists of the region's cultural agencies, including Arts Council England, Sport England, English Heritage, EM Media, EMMLAC, Regeneration East Midlands, The Heritage Lottery Fund and GOEM.

Cultural Partners prospectus [PDF, 132 KB]

2012 Games

The East Midlands is committed to maximising the benefits from the Games. Visit our dedicated website using the link below, which will keep you up to date with what is happening at a regional and local level, as well as the latest news from London 2012.
Championing the East Midlands Website